Facebook Unveils Threads: A New Messaging App
October 4, 2019
Here are two words to watch for the rest of 2019: Privacy and Ephemerality. Facebook just announced a new standalone app called Threads, which will
Open Influence Brings Home OMMAs “Best Influencer Campaign”
September 24, 2019
Open Influence proudly took home the Best Influencer Campaign trophy during this year’s OMMA Awards, an annual ceremony that celebrates the best in online marketing,
Snapchat Adds Spotify Integration
September 12, 2019
Snapchat has struck a deal with music streaming giant Spotify which will allow users to share songs, playlists, and more from the Spotify app directly
Are You Optimizing Your Influencer Marketing Budget?
September 5, 2019
As influencer marketing solidifies itself as a dominant force in advertising, organizations have begun better tracking its scope and forecasting its future. Among a wealth
Changes to YouTube Subscriber Counts, Facebook Likes
September 5, 2019
Social media platforms are an ever-changing ecosystem, and one of the biggest trends in 2019 is the reduction in emphasis on “vanity metrics” like Likes
We’re an OMMA Finalist!
September 2, 2019
Open Influence is proud to announce we are a finalist for the 2019 OMMA Awards, which recognizes excellence in creativity and marketing each year. But
Still Not on IGTV? Now’s Your Time, Marketers
September 1, 2019
Are you sitting on the fence when it comes to IGTV? Well there’s no better time to jump off than right now. Tech sleuth Jane
Open Talk: Global and Cross-Cultural Marketing
August 20, 2019
Thanks to digital technology, the boundaries between nations, cultures, & communities are rapidly eroding. But even in the global melting pot, brands must navigate our
Strategies for Influencer Marketing Companies to Master Facebook Ads
August 7, 2019
As a platform-agnostic influencer marketing company, we understand that each app – whether it’s Facebook, TikTok, Snapchat, etc – brings to the table their own