Influencer Marketing Trends to Heat Up Your Summer Campaigns
June 10, 2019
It’s hard to believe, but the first day of summer is only two weeks away. A time of change, freedom from the past, and celebrating
Fresh From Instagram – Promote Native Influencer Content As In-Feed Ads
June 5, 2019
This past Tuesday, Instagram announced a new sponsored content option that will allow brands to promote native posts from creators as advertisements, making it easier
Influencer Campaign Spotlight – Jack Ryan: First-Person Adventure
June 3, 2019
We’ve got big news! Open Influence received a Best Influencer Campaign nomination for our work with Amazon Studios. We’re excited to announce that Jack Ryan:
Influencer Fraud: Everything You Need To Know [Video]
May 30, 2019
The mobile revolution, coupled with the meteoric rise of social media platforms, paved the way for Influencer Marketing’s explosive growth. In less than a decade,
Instagram May Roundup: A Bevvy of Updates for Influencer Marketers
May 29, 2019
May was a busy month for Instagram. The photo-sharing platform, which has enjoyed tremendous growth in the past year (recently crossing the billion user mark)
Open Influence Summit 2019 Assembles the Best in Influencer Marketing
May 21, 2019
This past Wednesday, Open Influence held its first-ever industry event, the Open Influence Summit. This all-day conference assembled 200 of the industries brightest stars together
F8 Conference – 3 Influencer Marketing Takeaways
May 6, 2019
During Facebook’s annual F8 business conference, CEO Mark Zuckerberg announced an upcoming redesign called FB5 that will place Group activity front and center. New versions
Influencer Marketing and the Importance of Staying Open
April 26, 2019
If you’re one of the many influencer marketing companies, chances are you’re familiar with the concept of coolhunting. As defined in this classic 1997 New
KFC’s Virtual Influencer Campaign
April 11, 2019
Last April, 2018 the internet was ablaze with beef between two celebrity influencers. No, not KSI and Logan Paul, who famously brought their social media