The Effectiveness of Pets in Influencer Marketing
October 14, 2020
People love animals. It will come as no surprise, that animal and pet-themed social media content has been a staple across platforms from the onset
Does Social Media Affect Our Mental Health? What Social Platforms are Doing to Combat these Growing Challenges
October 9, 2020
Social media is an incredible tool for human connection, but this doesn’t mean that users always have positive experiences on these platforms. Studies have found
Instagram’s 10th Birthday Announcement: All The Latest Updates and Features
October 6, 2020
Ten years ago, Instagram went live on the App Store. In the first few months after its launch, the platform was filled with heavily filtered
♻️ Agents of Change: How Influencer Marketing Drives Sustainability Forward
September 25, 2020
Sustainability has reached a tipping point. Brands are starting to realize their bottom-line and brand growth depends on it, because environmental conscious consumers across the
How Social Media Influencers Take Advantage Of Niche Categories
September 22, 2020
Let’s talk about cheese boards. Why? Well because the evolution of the Internet has changed the way we consume information down to the most narrow
How To Reach Millennials Through Influencer Marketing
September 11, 2020
In a 2013 Time article, Gen X author Joel Stein famously branded Millennials as the “Me Me Me generation” filled with “entitled narcissists who still
Instagram 2020 Features For The Best Influencer Marketing Strategy
September 11, 2020
While some industries have been greatly slowed by the COVID-19 pandemic, the need for social distancing and practically mandatory stay-at-home measures have made influencer marketing
Micro-Learning Through Influencer Marketing: How Brands Can Tap into this Growing Trend
August 28, 2020
When you create and share something valuable, the Internet rewards you. If you can do it in under a minute and in an engaging way
How Social Media Influences Brand Storytelling
August 24, 2020
What Influencers Can Teach Us About Storytelling In The Digital Age Humans are storytellers at heart. Highly-social beings, we use stories to share our experiences