Influencer marketing Archives | Page 33 of 58

You Are Who You Follow – The Age of Psychographics

December 22, 2020

Psychographics. If you are interested in social media as an industry (since you are reading this post, let’s presume you are), you must have heard

small business and influencer marekting companies working together

Trends Report: The State of Small Business Influencer Marketing

December 21, 2020

The influencer marketing industry is on track to be worth up to $15 billion by 2022, up from as much as $8 billion in 2019,

5 TikTok Holiday Trends To Jump Into

November 24, 2020

’Tis the season to create on TikTok! The holiday season is in full swing on TikTok, and we have the latest trends for your brand

The Future of Social Commerce Is Now: What Is In Store For Brands

November 20, 2020

Instagram influencer marketing recently announced its first home screen edit in years: the addition of a Shops tab. The goal of this addition is to

Does Influencer Marketing Work For Healthcare Brands?

November 13, 2020

In its early days, influencer marketing was quickly adopted by the beauty, fashion, technology, and CPG industries. But marketers quickly discovered they could harness the

6 Ways to Maximize Influencer Impact With Paid Social

November 12, 2020

Original article: Influencer Marketing Hub Social media marketing has matured in recent years. The channels that used to be about driving engagement and brand awareness have become

Light Years Ahead: Eric Dahan On The State Of Influencer Economy

November 12, 2020

Original article: Socials Insider The year 2020 has been a masterclass in alarmist headlines. “Is the Age Of Celebrity Over?” BBC. “Is This the End

Influencer Vetting: A Data-Driven and Human-Centered Approach

November 4, 2020

There are over 500,000+ active influencers on Instagram alone. These social media influencers are responsible for over 4 million sponsored posts in 2019. With such