[MediaPost] Navigating Marketing’s Cultural Mosaic
May 17, 2024
Growing up in a household where the aroma of Chinese cuisine mingled with the sounds of Chinglish (a very interesting blend of Chinese and English,
Tag: Influencer Marketing Strategy
TikTok Star Creators, YouTube Shorts Remix Tool, and More
March 1, 2024
Women get some much-deserved love in March, with Women’s History Month kicking off March 1, joined by International Women’s Day March 8. Raise a pint
Social Platforms Share 2023 Highlights
January 10, 2024
Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays A new year in the creator marketing world brings new challenges,
Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays
December 4, 2023
As 2023 moves toward its conclusion and the world prepares to welcome 2024, the festive holidays of Hanukkah, Christmas, and Kwanzaa loom, along with the
What Can Marketers Learn From Barbie’s Massive Marketing Campaign?
August 2, 2023
We are currently living in a Barbie World. Everywhere we look—whether scrolling on our For You pages, going shopping, or just out living our lives—the
[REPORT] A Marketer’s Guide to a Successful Back-to-School Campaign
July 31, 2023
Insider Intelligence pegged 2023 back-to-school sales in the U.S. at $71.74 billion, up 5.5% compared with last year, and the research firm said back-to-school will
[REPORT] Everything You Need to Know About Creator Marketing for the Alcohol and Spirits Industry
July 17, 2023
Alcoholic beverage revenue in the U.S. was $261.1 billion in 2022, with $111.5 billion of that total attributed to beer, and it is projected to
What is a Canon Event? And Why is it Inescapable on Your For You Page?
July 7, 2023
Social media is constantly evolving, and some videos, audios, and challenges go viral overnight. Some social media trends stick around for the long run and become
CPG Influencer Marketing: The Game-Changer for the Consumer Goods Industry
June 30, 2023
The hyper-competitive consumer packaged goods industry continues to thrive, with a total value of $2.06 trillion in 2021 seen rising to $2.808 trillion by 2030.