[FoodDive] How legacy CPG brands can crack the social-first marketing code
September 4, 2025
Social media has been around for ages in marketing terms, but its current era feels like it started in the pandemic haze of 2020 with
Tag: Influencer Marketing Strategy
[REPORT] The Impact of Creator Marketing on the Travel and Tourism Industry
September 4, 2025
(Download the 2025 Trend Report) Creators have become today’s travel agents, tour guides, and cultural translators—transforming how people plan, book, and experience trips. From inspiring
[The Drum] Social Media for Drummies buyer’s guide: the roadmap to social success
August 14, 2025
If 2024 was about experimenting with new formats and testing the AI waters, 2025 is the year social media marketing grew up. One announcement in
[Digiday] Dentsu’s latest deal signals rising holdco interest in NIL creators
August 11, 2025
The line between athlete and influencer is evaporating as more advertising dollars flow into sports, creator marketing, and into the U.S. name, image and likeness (NIL) cottage
[Digiday] Creators are ‘doubling’ their rates as they capitalize on brands’ growing interest
August 9, 2025
As brands move faster and spend more on creator marketing, creators are gaining both the confidence and the opportunity to raise their rates significantly — sometimes
[Digiday] Creators are standing up IRL events to soak up more of brands’ marketing dollars
July 29, 2025
As brands crank up their influencer marketing spend, creators are leaning into in-person events to sweeten the deal for potential sponsors. In 2024, YouTubers Sam Golbach
[NetInfluencer] What Does Instagram’s Google Indexing Update Mean For Creators And Brands? – 25 Experts Share Their Takes
July 17, 2025
Instagram has begun allowing search engines to index public content from professional accounts as of July 10. The update applies exclusively to professional accounts belonging to users
Cannes Lions 2025 Recap
June 28, 2025
After a packed week of AI and creator talk surs la Croisette, let’s break down some of the top takeaways from this year’s Cannes. First
What the Creator Shift to Subscription-Based Platforms Means for Brands
June 5, 2025
Why Everyone’s Moving to the Substack App As creators look to diversify their income streams and reduce reliance on the algorithm-driven platforms where the bulk