Influencer Marketing Strategy Archives | Page 7 of 22

[ANA] Brands Maintain Ad Spending on TikTok Despite Potential Ban

September 13, 2024

The wildly popular app faces an uncertain future in the U.S., but it’s not going away Marketers go where their audiences go. If people are

[Digiday] How the Elections are Shaping Influencer Marketing, from Brand Strategies to Social Media Spending

September 9, 2024

Potential voters are expecting more election content from influencers as the U.S. presidential race enters its most intense phase — but agencies will have to

[List23] The Influence of Elections on Influencer Marketing is Making Significant Changes in Brand Strategies and Social Media Spending

September 8, 2024

With the U.S. presidential race approaching its most competitive stage, influencers are likely to provide more election content to potential voters, but agencies will need

Adding Social Media Platforms to Your Marketing Mix? Put a Pin in It

July 30, 2024

Pinterest Brings a Positive Environment, Along With Engaged and Inspired Users Brands looking to add a social media platform with a slightly different approach than

[AdAge] 7 Influencer Marketing Trends to Watch in the Second Half of 2024

July 19, 2024

In the ever-evolving influencer marketing industry, it’s difficult to anticipate what trends will shape influencer campaigns and strategies even just a month from now, let alone

[Digiday] Prioritizing Growth, Influencer Marketing Firm CreatorIQ Taps a Software Exec to be its Next CEO

July 11, 2024

Influencer marketing company CreatorIQ has hired marketing software and web analytics executive Chris Harrington to be its new CEO as the organization pushes for the