We are currently living in a Barbie World. Everywhere we look—whether scrolling on our For You pages, going shopping, or just out living our lives—the
Insider Intelligence pegged 2023 back-to-school sales in the U.S. at $71.74 billion, up 5.5% compared with last year, and the research firm said back-to-school will
Alcoholic beverage revenue in the U.S. was $261.1 billion in 2022, with $111.5 billion of that total attributed to beer, and it is projected to
Social media is constantly evolving, and some videos, audios, and challenges go viral overnight. Some social media trends stick around for the long run and become
The hyper-competitive consumer packaged goods industry continues to thrive, with a total value of $2.06 trillion in 2021 seen rising to $2.808 trillion by 2030.
One-fifth of people in the U.S. took part in at least one livestream shopping event in 2022, while more than one-third know about live shopping
The automotive industry was projected as the No. 2 product category in U.S. retail sales in 2023, at $1.67 trillion and those figures are anticipated
Social media is constantly evolving, and some videos, audios, and challenges go viral overnight. Some trends stick around for the long run or become users’
Mother’s Day is fast approaching, falling on May 14 this year. The creator marketing industry can trace its origins to the first “mommy bloggers,” who
