Lessons for Brands From the TikTok Ban
January 24, 2025
Anyone involved in the creator marketing ecosystem will forever remember the weekend of Jan. 17 through 20, 2025. With TikTok facing a ban in the
Tag: Influencer Marketing Strategy
[Digiday] Creator Agencies Have Embraced AI, but is the Tech Changing Marketers’ Minds?
December 2, 2024
The ad industry’s leading creator agencies have adopted AI tools as the key to providing scalable, efficient influencer activity. But it seems marketers aren’t striking
[LA Downtown News] One Meal at a Time: Organizations Feed Those in Need this Thanksgiving
November 25, 2024
OBKLA and Open Influence workers at the two-hour community service event, where Thanksgiving meals are cooked for those in need. Thanksgiving is more than just
[Paramark] As Contentious Campaigns Tempt Influencers, Smart Marketers Become Stewards of Authenticity
November 20, 2024
Key Points Influencers were heavily courted during the 2024 U.S. presidential election Prudent deal-facilitators like Open Influence closely monitored and educated their roster of content
[AdAge] How Moderna Used Niche Influencers to Drive Vaccinations Despite COVID Fatigue
November 12, 2024
Coegi and Open Influence created a campaign built from work with 150 niche influencers, generating more than 500 million impressions amplified by paid social and
[The Drum] Revealed: The Drum Awards for Social Media winners 2024
November 5, 2024
Edelman took the Grand Prix for its work with Heineken and Edelman Canada received the President’s Award for its work with Haleon brand Advil. As part of The
Uber and Open Influence Win OMMA Award for Best Automotive Campaign
October 11, 2024
We are beyond proud to announce that Open Influence, in partnership with Uber, has won the Best Automotive Campaign award at this year’s OMMA Awards.
[ANA] Brands Maintain Ad Spending on TikTok Despite Potential Ban
September 13, 2024
The wildly popular app faces an uncertain future in the U.S., but it’s not going away Marketers go where their audiences go. If people are
[Digiday] How the Elections are Shaping Influencer Marketing, from Brand Strategies to Social Media Spending
September 9, 2024
Potential voters are expecting more election content from influencers as the U.S. presidential race enters its most intense phase — but agencies will have to