Nutella experienced the stuff of marketing dreams on Monday when a jar of its hazelnut spread floated by astronaut Christina Koch’s head during a livestream
Open Influence has appointed Julie Levitas Greenhouse as Vice President of Partnerships, based in its New York office, the creator marketing agency announced. Greenhouse brings
Creator partnerships represent a central component of brand media strategies in 2026, with 57% of U.S. brand and agency buyers ranking them as their top
Earlier this month, Meta announced its Facebook Creator Fast Track, a program aimed at attracting more creators to the platform by offering guaranteed payouts depending
As brands increase investment in experiential marketing, in-person activations are becoming a growing source of creator-driven content and audience engagement. More than 74% of Fortune 1000
With March designated as Women’s History Month, it’s only fitting that International Women’s Day (IWD) is set in the same month, specifically on March 8.
In June, Ryan Murphy’s production studio released a first look at Sarah Pidgeon as Carolyn Bessette Kennedy in an upcoming TV dramatization of her relationship
For years, brands have hired creators primarily for distribution. The value was access: reach their audience, borrow their credibility and spark conversation in places traditional
Brand Safety has moved from a secondary concern to a board-level priority as creator marketing shifts from experimentation to enterprise infrastructure. According to CreatorIQ’s research, 98%
