Up until a few weeks ago, the vast majority of the influencers who attended the Cannes Lions International Festival of Creativity had barely heard of the ad festival.
Social Media Week Los Angeles (#SMWLA) will be back June 12-14. In its 9th year, the event will host thought leaders to discuss topics around
Let’s talk about social influence. Imagine 2 billion people concentrated in one place, sharing experiences, thoughts, and emotions. Gold. Right? No other platform has more
Influencer marketing made a big splash in 2015 as it became known as one of the most effective ways to reach social media audiences. From
By using social media, we make ourselves active and constant participants in a parallel economy that has permeated into virtually every aspect of our lives.
The digital world has entered the age of social commerce. Facebook, Twitter, Instagram and Pinterest all have some form of the in-feed buy button, all
Social media is a new frontier in marketing, and there are new platforms popping up all the time. While celebrities will always have influence, the
