[FoodDive] How legacy CPG brands can crack the social-first marketing code
September 4, 2025
Social media has been around for ages in marketing terms, but its current era feels like it started in the pandemic haze of 2020 with
Tag: influence
[The Drum] ‘Post with the desired post-post in mind’: A crowdsourced social playbook for 2025
July 23, 2025
Our Social Media for Drummies guide is in full swing, breaking down exactly where the social channel is right now, in 2025. To cap it off, we
[AdAge] Creator and Influencer Trends Brand Marketers Need to Know About Right Now
October 29, 2024
New deals Gopuff, Truly and Poppi and Alix Earle: TikTok It girl Alix Earle’s “Alice in Wonderland”-themed Halloween party in Los Angeles was one of
[Digiday] Why the NBA is Helping Basketball Creators Make Longer YouTube Videos
October 24, 2024
As the National Basketball Association (NBA) opens another season, the league is expanding the way it works with creators to grow and popularize basketball. It’s
[AdAge] Cannes Takeaways for Creators—and What to Know for Next Year’s Festival
June 27, 2024
Up until a few weeks ago, the vast majority of the influencers who attended the Cannes Lions International Festival of Creativity had barely heard of the ad festival.
Open Influence’s CEO to Speak at Social Media Week LA
May 31, 2018
Social Media Week Los Angeles (#SMWLA) will be back June 12-14. In its 9th year, the event will host thought leaders to discuss topics around
Facebook changes could mean a win for Influencer Marketing
January 30, 2018
Let’s talk about social influence. Imagine 2 billion people concentrated in one place, sharing experiences, thoughts, and emotions. Gold. Right? No other platform has more
How Brands Partnered With Influencers For Holiday Push This Year
December 26, 2015
Influencer marketing made a big splash in 2015 as it became known as one of the most effective ways to reach social media audiences. From