For years, marketers believed growth came from bigger budgets, better media plans, or the latest technology. Today, the real advantage is different. It belongs to
In recent weeks, our weekly Agency Advice series has given itself over to a mini-series, The Agency Founders’ Starter Pack. Today, our panel of agency
B2B Influencer Marketing is becoming a more formal part of brand strategy, but creator selection remains a weak point for many programs. Nearly 50% of
The creator economy is still piping hot: 86% of US marketers worked with influencers last year, per eMarketer. It’s also rapidly evolving, so Marketing Brew
As creator rosters grow and campaign velocity increases, reviewing submitted content for regulatory disclosure language, logo visibility, competitive mentions, and on-screen behavior has become one
Nutella experienced the stuff of marketing dreams on Monday when a jar of its hazelnut spread floated by astronaut Christina Koch’s head during a livestream
Open Influence has appointed Julie Levitas Greenhouse as Vice President of Partnerships, based in its New York office, the creator marketing agency announced. Greenhouse brings
Creator partnerships represent a central component of brand media strategies in 2026, with 57% of U.S. brand and agency buyers ranking them as their top
Earlier this month, Meta announced its Facebook Creator Fast Track, a program aimed at attracting more creators to the platform by offering guaranteed payouts depending
