Whitelisting and creator-originated paid media are increasingly positioned as the performance layer of the Creator Economy. By allowing brands to run ads directly through a
As the creator economy grows, marketers have put new energy into Super Bowl LX outside of the traditional prime-time ad spot — from hosting creators at
Open Influence, a global creator marketing agency, today announced the promotion of Maggie Reznikoff to Chief Client Officer, elevating a proven leader and client strategist
The uneasy standoff between the perils and promise of AI is a central theme in our creativity predictions for 2026. Among the dozens of top
This time, the pivot to video hits differently. News publishers have been here before, chasing the promise of video, shifting strategies to appease the algorithm
The creator economy hit a defining moment in 2025. The sector reached a quarter-trillion dollars globally, with U.S. influencer marketing budgets climbing to $37 billion, cementing
Back for a third year, the Formula 1 Heineken Las Vegas Grand Prix took over the Strip for a 3.8-mile night race that passed by
Winter is coming, and along with it comes holiday shopping, whether your family celebrates Christmas, Hanukkah, Kwanzaa, or Festivus for the rest of us. But
In our first-ever guest episode, host Ceci Carloni sits down with Alex Dahan, founder and CEO of Open Influence, to explore the complete evolution of
