FTC: The Do’s and Don’ts for Social Media Influencers
September 7, 2017
FTC sends warning letters to social media influencers Following on the more than 90 educational letters sent in April this year, the FTC Staff announced
YouTube Announces New Look
September 5, 2017
Little changes in social media can mean big changes for influencer marketing. This is why we are always up to date with the evolution of
Press Release: Open Influence Expands Core Offerings with Launch of its OpenWorks Platform
August 23, 2017
Open Influence, a data-driven global influencer marketing company, today announced the launch of its OpenWorks platform, which offers a suite of tools designed to accommodate
5 Things to Consider When Identifying Talent for Your Influencer Marketing Campaign
July 24, 2017
When it comes to developing and executing a successful influencer marketing campaign, identifying the best possible talent is of utmost importance. Not all influencers are
CEO of Open Influence featured in the documentary NEW KINGS: The Power of Online Influencers
June 12, 2017
Eric Dahan, Co-Founder and CEO of Open Influence featured in the new documentary New Kings: The Power of Online Influencers.
Influencer Marketing: Beyond the Dashboard
March 6, 2017
Influencer marketing dashboards aren’t very dynamic. Most, at best, provide advertisers with a recap of the influencers’ posts only after they’re published. But successful an
Why Instagram Carousels are a Game Changer for Influencer Marketing
February 27, 2017
Instagram has been one of the most popular platforms for influencer marketing over the past few years due to its visual nature, ease of content
5 Tips To Help Find The Perfect Influencer For Your Business
January 1, 2017
Trying to find the right influencer? As your customers turn to social media to direct their buying decisions, your business might begin to feel the
How Brands Can Harness the Power of Links in Instagram Stories
December 16, 2016
If you’re not already familiar with Instagram’s Snapchat-aimed Stories update, you should be. With over 500 Million active users on its platform, Brands, Publishers, and