
Platforms’ Big Bet on Influencer Marketing
Influencer marketing has demonstrated that it is here to stay. Powerful signals are the recent news we have seen coming in from the platforms. As

Influencer marketing has demonstrated that it is here to stay. Powerful signals are the recent news we have seen coming in from the platforms. As

Recent and quick advancements in machine learning have allowed many companies to leverage their true potential. It is changing business dynamics, and as it was predicted before the year started, machine learning is dominating the conversation in the marketing and advertising industry.

Let’s talk about social influence. Imagine 2 billion people concentrated in one place, sharing experiences, thoughts, and emotions. Gold. Right? No other platform has more

As technology continues to keep us increasingly connected, we have no choice but to “think global.” The Internet has created infinite cross-border opportunities and today, it is estimated that the global influencer market is worth over $1 billion.

In an attempt to spur user growth, Snapchat has a new look! The new design separates the social from the media. Stories from publishers, creators,

Instagram recently announced two new tools that show the increasing importance of this short-video format: Stories Highlights and Stories Archive.

Artificial Intelligence (AI) and Machine Learning took the center of the action. The deep-dive of this hot topic was done by key Amazon customers and partners.

YouTube is testing a new feature called “Reels.” The new feature available in the Community tab, is a spin on the popular “stories” format.

Amazon Rekognition recently announced three new features that will improve its accuracy: