Open Influence’s CEO to Speak at Social Media Week LA
May 31, 2018
Social Media Week Los Angeles (#SMWLA) will be back June 12-14. In its 9th year, the event will host thought leaders to discuss topics around
A deep dive into the value of online influencers
May 18, 2018
The term “influencer” has become a buzzword in recent years. There’s no doubt there is great value in them. But why? Let’s take a step
Open Influence wins Interactive Key Award 3 years in a row
May 17, 2018
We are proud to announce that Media Key has selected the “Sound of Rum” campaign for Bacardi Carta Blanca as the receiver of the Digital
How to enhance your in-house influencer marketing initiatives to get the highest ROI
April 23, 2018
Many would agree 2018 has been the year in which we have seen the influencer marketing industry mature. Budgets have increased as we have seen
Open Influence’s CTO Talks At #AWSsummitSF 2018
April 5, 2018
Amazon Web Services (AWS), has demonstrated great initiative to get ahead the AI race. Today, it offers more than 125 services to its customers and
Drive real results through personalized advertising AKA Influencer Marketing
April 5, 2018
Personalized content is improving ad relevance, according to Adobe Digital Insights’ (ADI) “State of Digital Advertising” most recent report. In light of this, it’s no
Micky Dionisio, CTO, to speak at AWS Summit San Francisco
March 28, 2018
What? AWS Summit: An event designed to bring together the cloud computing community to connect, collaborate and learn. When? Wednesday, April 4th. Where? Moscone West. 800
Platforms’ Big Bet on Influencer Marketing
March 26, 2018
Influencer marketing has demonstrated that it is here to stay. Powerful signals are the recent news we have seen coming in from the platforms. As
Powering Influencer Marketing with Artificial Intelligence (AI)
February 16, 2018
AI is everywhere.
Recent and quick advancements in machine learning have allowed many companies to leverage their true potential. It is changing business dynamics, and as it was predicted before the year started, machine learning is dominating the conversation in the marketing and advertising industry.