Can influencer marketing work for any industry?
November 30, 2018
The short answer, without a doubt, is: YES. Social media has become embedded in virtually every aspect of our daily lives. Consumers are liking and
6 Influencer marketing stats that will blow you away
November 20, 2018
Influencer marketing has a long history, but it only recently scaled with the rise of social media. The days when influence was solely held by
Mashable #SMDAYIT 2018 Recap
November 1, 2018
On October 18-20 more than 1,400 attendees explored the digital revolution at the 5th edition of Mashable Social Media Day + Innovation days (#SMDAYIT + #DIDAYS).
Paid Media: How it Harvests Actionable Data and Drives Actual Sales
October 8, 2018
Influencer marketing has rapidly evolved in a very short time. Previously, brands primarily chose influencers based on follower count. This was a great metric at
Halloween Influencer Marketing Tricks and Treats: Ways for Brands to Capitalize on the Holiday
September 30, 2018
Adding influencers to your holiday marketing strategies is a great way to capitalize on consumer spending power, even during Halloween. People look for costume inspiration
How to measure the effectiveness of influencer marketing
September 24, 2018
Influencer marketing has different effects at every stage of the customer journey. Similarly, the selection of most important metrics changes at various areas of the
COO for Europe To Speak at Mashable Social Media Day + Digital Innovation Days
September 21, 2018
Mashable Social Media Day + Innovation days (#SMDAYIT + #DIDAYS) will be back in Milan, Italy on October 18-20. In its 5th edition, the event
The Power Middle: Meet @yvngswag
September 1, 2018
Yvng Swag is an 18-year old dancer and recording artist from Maryland. Yvng Swag first took his dancing to social media platforms in 2014 and
Global Influencer Marketing Pioneer, Open Influence, Named to Prestigious 5000
August 15, 2018
LOS ANGELES – Aug.15, 2018 – Open Influence, a data-driven global influencer marketing company, today announced it has been included in the 37th annual Inc.5000