Open Influence Named One of America’s Fastest-Growing Companies in 2020
August 12, 2020
For the third time in a row, we have been recognized on the Inc. 5000 list as a result of our successful influencer marketing solutions
Instagram Introduces Reels (aka TikTok’s Clone)
August 5, 2020
Instagram has launched it’s answer to TikTok: Reels. Reels are 15-second multi-clip videos that incorporate a variety of new creative editing tools. This feature comes
How Influencer Marketing and CBD Is Coming Together on National CBD Day
August 5, 2020
CBD fans worldwide will celebrate the Third Anniversary of National CBD Day on August 8, and for users and marketers alike, the fact this unique,
Partnering with Hyper-local Influencers During COVID-19
July 20, 2020
Cutting Through the Global Pandemic Noise with Localized Content In the past months, COVID-19 has dominated the social media conversation. Human experiences have been very
Influencer Marketing and Its Effect on Today’s Back To School Campaigns
July 16, 2020
In any normal year, as the calendar flips to August, this would be the time that parents and kids of all ages would start gearing
Unlike Me: How Influencer Fatigue is Altering the Influencer Marketing Landscape
July 10, 2020
If there is one thing to agree on in 2020, it’s that nothing is business-as-usual. Case study: Instagram. The qualitative shift in content animating our
Instagram Rolls Out Pinned Comments
July 9, 2020
Instagram just rolled out a new comment feature that allows users and brands to pin up to 3 comments to the top of their in-feed
How Influencer Marketing Has Evolved in the Age of Digital Marketing
July 6, 2020
Digital Marketing turned 26 this year and, as the saying goes, “What a long, strange trip it’s been.” To celebrate, Adobe published a comprehensive report
Behind Authenticity: The Real Art of Influence
July 1, 2020
Mark Twain would have broken Twitter with his iconic one-liner: “The reports of my death are greatly exaggerated.” Amid the springtime lockdowns, a wave of