A Look Back at the Evolution of the Story Format
December 15, 2020
The concept of Stories has come really far since Snapchat first launched in 2011. This platform started out as a simple idea: to send photos
Influencer Marketing for Highly Regulated Industries
December 9, 2020
To whom it may concern… That is the question. There are products, services, and entire industries that raise concern for many people. A sample list
We Are a Winner: The Drum Awards, Social Purpose
November 24, 2020
We have some news to share! Our campaign #InMyScrubs, which was implemented in collaboration with Scout Lab and Jump 450 Media, has won The Drum
5 TikTok Holiday Trends To Jump Into
November 24, 2020
’Tis the season to create on TikTok! The holiday season is in full swing on TikTok, and we have the latest trends for your brand
The Future of Social Commerce Is Now: What Is In Store For Brands
November 20, 2020
Instagram influencer marketing recently announced its first home screen edit in years: the addition of a Shops tab. The goal of this addition is to
Does Influencer Marketing Work For Healthcare Brands?
November 13, 2020
In its early days, influencer marketing was quickly adopted by the beauty, fashion, technology, and CPG industries. But marketers quickly discovered they could harness the
Influencer Vetting: A Data-Driven and Human-Centered Approach
November 4, 2020
There are over 500,000+ active influencers on Instagram alone. These social media influencers are responsible for over 4 million sponsored posts in 2019. With such
The Role of Social Media and Influencer Marketing in the 2020 U.S. Elections
October 30, 2020
This year we have heard it all. From the United Nations call to creatives to help spread information during the initial stages of the COVID
The Effectiveness of Pets in Influencer Marketing
October 14, 2020
People love animals. It will come as no surprise, that animal and pet-themed social media content has been a staple across platforms from the onset