Introducing Our Industry Podcast: Decoding Influence
January 31, 2021
Open Influence is coming to you in audio form! We are excited to announce the launch of our podcast Decoding Influence, hosted by our CEO
Five Global Influencer Marketing Campaigns To Inspire You
January 29, 2021
Social media influencers attract audiences that share similar passions and values. In addition to their ability to evoke interest and engagement, digital creators inspire action
More Than A Vote: Two-Time Winner of the Creative Media Awards
January 22, 2021
We are proud to announce we are a winner of a 2021 MediaPost’s Creative Media Award, which honors the media industry. #MoreThanaVote received TWO awards:
How Apple’s Privacy Update Will Transform Facebook Ad Targeting & Measurement
January 8, 2021
Q&A with Sofie Guariglia, Senior Manager, Paid Social – Open Influence Apple recently announced that the next newest version of iOS will require apps to
An Influencer Marketing Agency’s Annual Update: Oh-My Forecast With A Chance Of Wow
December 30, 2020
We have come to the end of the road of another year. This past year pushed all our buttons, challenged the whole world (showing us
You Are Who You Follow – The Age of Psychographics
December 22, 2020
Psychographics. If you are interested in social media as an industry (since you are reading this post, let’s presume you are), you must have heard
Trends Report: The State of Small Business Influencer Marketing
December 21, 2020
The influencer marketing industry is on track to be worth up to $15 billion by 2022, up from as much as $8 billion in 2019,
A Look Back at the Evolution of the Story Format
December 15, 2020
The concept of Stories has come really far since Snapchat first launched in 2011. This platform started out as a simple idea: to send photos
Influencer Marketing for Highly Regulated Industries
December 9, 2020
To whom it may concern… That is the question. There are products, services, and entire industries that raise concern for many people. A sample list