Platform Updates Every Marketer Should Watch
September 10, 2021
Social media platforms continuously build new features that help offer users a more fluid and seamless experience. Posting messages for other users to see was
Author: Open Influence
TikTok Niche Communities That You Should Know About
September 8, 2021
TikTok Drives Culture TikTok was the most downloaded app in Q1 2021, and experts predict that it’s on its way to becoming the next billion-user
#RushTok Is Already Impacting How People Dress
September 7, 2021
Original Article: Harper’s BAZAAR It’s easy to mock teenage girls, but it’s wiser to fear their power. That’s the message that keeps getting scrawled—in all
[Report] Alcohol and Spirits Influencer Marketing
September 7, 2021
Alcohol and spirits brands once spoke to the masses with glossy TV ads and billboards, but now a growing marketing avenue is sweeping the industry
CREATOR SPOTLIGHT: Meet Grandma Lill
September 1, 2021
For a long time, millennials and Gen-Zers dominated the social media and influencer landscape. Some suggest this is because the older generations are less digitally
Decoding Influence: The Creator Economy and the Rise of Content Monetization
September 1, 2021
We are back with another episode of our podcast Decoding Influence! This time, Eric Dahan (CEO, Open Influence) talks about the creator economy and the rise
Behind the Cost for Brands to Hire Influencers — The Complex Math Explained
August 31, 2021
“In the early days of influencer marketing, pricing was all over the map,” says Eric Dahan, CEO at influencer marketing agency Open Influence. “Brands were
[Report] The Power of Music in Marketing
August 31, 2021
Ever since the early days of advertising, ads have gone hand in hand with music. From jingles on TV to a world of sounds and
The social media influencer facts of life explained by Open Influence CEO & Co-Founder Eric Dahan
August 11, 2021
Original Article: beliefnet People of influence. According to the social media database Feedspot these are the “Top 125 Bible Instagram Influencers Most Followed in 2021.”