The 10 Do’s and Don’ts of Influencer Marketing
August 10, 2021
With the overall value of influencer marketing now at 13.8 billion dollars, it’s evident that more brands are turning to influencers. However, there are many
Author: Open Influence
Decoding Influence: Live Commerce – The New Era of Online Shopping
July 30, 2021
We are back with another episode of our podcast Decoding Influence! This time, Eric Dahan (CEO, Open Influence) talks about live commerce. There’s been a boost
[Report] College Athletes Join the Creator Economy
July 29, 2021
As of July 1, 2021, the NCAA announced an interim policy that allows student-athletes to monetize their name, image, and likeness (often referred to as
[Report] Beauty and Personal Care Influencer Marketing
July 28, 2021
You don’t have to search for long before you come across beauty-related content on social media. From picture-perfect flat lays to fascinating tutorials, there’s always
[Report] A Complete Guide to Fashion Influencer Marketing
July 28, 2021
The fashion influencer marketing space connects people with the runway and pop culture fashion in a way TV commercials and magazine covers couldn’t. Influencers are
New Video Features on Facebook, Instagram, and TikTok
July 28, 2021
Video killed more than the radio star. It’s crushing all other forms of content. According to a Cisco study, by next year, 82% of all
Why College Athletes are the ‘Next Big Thing’ in Influencer Marketing
July 28, 2021
The Influence of Athletes Legendary athletes are known for their physical talent, but more importantly, they’re remembered for the impact they have on the world.
CREATOR SPOTLIGHT: Meet Sam Li
July 26, 2021
The internet has fueled the creator economy. Now more than ever people around the globe can make a living from their passions. Here at Open
Impact to Athletes and Brands With the NCAA Now Allowing College Athletes to Profit off Their Names
July 23, 2021
Original article: Nasdaq Open Influence Co-Founder & CEO Eric Dahan discusses the impact to athletes and brands with the NCAA now allowing college athletes to