CREATOR SPOTLIGHT: Meet Chadd Smith
January 21, 2022
Content creators are the beating heart of social media. They share their passions, knowledge, and creativity with users who find never-ending sources of inspiration on
Author: Open Influence
Open Influence is a “Creative Media Awards” Winner for the Multicultural/LGBT Category
January 11, 2022
Incorporating diverse, intersectional creators should not be an afterthought to your marketing campaign. Consumers not only appreciate these efforts, but they also notice when you
Social Media News: Instagram’s Reverse Chronological Feed & TikTok’s New Editing Tools
January 7, 2022
It’s a new year, with new trends and updates. Here are the latest advances on social media coming into 2022. Instagram Reverse Chronological Feed After
Social Media Holidays You Need to Know About in 2022
January 6, 2022
Welcome to 2022. This new year brings a lot of the same national holidays, events, and hashtags, but your brand has the opportunity to face
The Future Of Sex Education Is Here — & It Lives On TikTok
January 6, 2022
Original Article: Refinery29 Ahhh the TikTok algorithm: She’s mysterious, all-knowing, chaotic — and perhaps more supremely influential than we realize. In the time since TikTok
Social Commerce to Drive Influencer Marketing Evolution in 2022
January 6, 2022
Original Article: studioID The e-commerce market has grown more crowded as established brands and digitally native startups seek to engage shoppers who are spending more time online.
Live shopping on social media expected to grow in 2022
January 4, 2022
Original Article: abc15 Live shopping on social media proved to be big business in 2021 and it’s expected to be even bigger in the new
[Report] Insurance Influencer Marketing
December 16, 2021
Insurance companies are known for their catchy 30-second TV commercials and attention-grabbing billboards. But as social media has risen to the forefront of consumers’ lives,
Live Shopping: Top 6 Social Platforms Leading the Way
December 14, 2021
From scrolling to stopping and shopping, platforms are leaning more into live ecommerce trends. Especially during the holiday season, the live shopping events for brands