For years, travel companies relished in travel’s popularity. Yet the dramatic effects of the pandemic have caused some travel brands to shrink back, their business’
Original article: NTD The China-owned social media app TikTok might finally be sharing its sought-after “secret sauce” algorithm. That would be game-changing news for every TikTok influencer agency.
An audience is not the only thing that comes with producing content for social media; perhaps, more importantly, it also comes with the opportunity to
Original article: TechCrunch If I told you a decade ago that a spin bike would be a social community, you’d have had a good laugh. But
Being an influencer is more than posting branded content. It’s about empowering, inspiring, making the world a better place, and creating an inclusive community for
Nearly 2 out of 3 consumers say that they trust influencers’ messaging about a brand more than a company’s advertising about their own brand. By
Influencer marketing used to be very simple – you paid a spokesperson to represent your brand. Now, there are thousands of micro-influencers that brands leverage
Brand storytelling is essential when developing long-lasting customer connections. Express your brand’s journey and do it in a way that cultivates relationships. In return, customers
Original article: Online Personal Stylist This week we interviewed Eric Dahan, the CEO and Co-Founder of Open Influence. Eric is a top influencer marketing expert
