For years, marketers believed growth came from bigger budgets, better media plans, or the latest technology. Today, the real advantage is different. It belongs to
In recent weeks, our weekly Agency Advice series has given itself over to a mini-series, The Agency Founders’ Starter Pack. Today, our panel of agency
B2B Influencer Marketing is becoming a more formal part of brand strategy, but creator selection remains a weak point for many programs. Nearly 50% of
The creator economy is still piping hot: 86% of US marketers worked with influencers last year, per eMarketer. It’s also rapidly evolving, so Marketing Brew
As creator rosters grow and campaign velocity increases, reviewing submitted content for regulatory disclosure language, logo visibility, competitive mentions, and on-screen behavior has become one
What’s that you say? Possible 2026 wasn’t a creator marketing conference? Open Influence Vice President of Partnerships Allison Spagle and VP of Brand Partnerships Willis
The early internet was built for belonging. Forums. Message boards. Comment sections where strangers became regulars. You didn’t follow people, you found them, in spaces
Vibe coding isn’t a trend, it’s a new creator class and a new way for brands to build, express and operate. The numbers signal a
Nutella experienced the stuff of marketing dreams on Monday when a jar of its hazelnut spread floated by astronaut Christina Koch’s head during a livestream
