The Creator Economy Solved a Problem Brands Didn’t Know They Had
June 18, 2026
For years, creator marketing was treated as a specialty function. A social team initiative. A campaign line item. A way to reach audiences that had
Author: Open Influence
Rapid Fire Question
June 17, 2026
What’s your best advice for brands planning their holiday creator strategy right now? The brands that win the holiday season start early and think relationally:
The Creator Playbook Everyone Is Using Is Already Outdated
June 15, 2026
We talk about the creator economy like the rules are settled. Find the right creators. Brief them. Launch. Measure. Repeat. But there’s a new category
On the Radar
June 11, 2026
We asked our Talent Relations Director, Makenna Peach, to share the creators she can’t stop talking about. Her criteria went far beyond follower counts. For
The Rise of the Chief Creator Officer
June 11, 2026
Why heads of creator marketing are the new power brokers By Leah Marshall, Vice President, Digital & Influencer Marketing at ANA In May, the investment
Meet the Creator: Krystal Bee
June 10, 2026
She built her audience one artist encounter at a time — and never stopped showing up. Krystal Bee didn’t set out to be a content
Meet the Creator: Jessica Marchi
June 10, 2026
The industry told Jessica Marchi her accent was a problem. She made it the whole brand. After years of being told that being Italian would
Meet the Creator: Jay Valentino
June 10, 2026
Jay Valentino started creating in 2014 because his friend Jairo — yes, that Jairo — believed in him before he believed in himself. Jairo was
Meet the Creator: Jairo Orozco
June 10, 2026
People told Jairo Orozco his whole life that he was funny and should do something about it. One day he did. He went online, started