
[AdWeek] Creatives React: Levi’s Keeps It Classy With All-Butts Super Bowl Ad
Butts lifting, butts walking, butts getting ready to rock—whatever the task, Levi’s has their back. “Backstory” marks the denim brand’s return to the Super Bowl

Butts lifting, butts walking, butts getting ready to rock—whatever the task, Levi’s has their back. “Backstory” marks the denim brand’s return to the Super Bowl

TikTok’s long-running U.S. ownership saga is finally over, but for advertisers and brands, the uncertainty hasn’t disappeared. It has simply changed shape. After years of regulatory standoffs,

As the creator economy grows, marketers have put new energy into Super Bowl LX outside of the traditional prime-time ad spot — from hosting creators at

Open Influence, a global creator marketing agency, today announced the promotion of Maggie Reznikoff to Chief Client Officer, elevating a proven leader and client strategist

In the Pitch Room Horizon Next was selected as Empire Today’s media agency of record. Mower was named Chervon’s creative and strategy agency of record.

Open Influence, a global creator marketing agency, today announced the promotion of Maggie Reznikoff to Chief Client Officer, elevating a proven leader and client strategist

Open Influence announced the promotion of Maggie Reznikoff to Chief Client Officer, elevating an eight-year company veteran into a top leadership position at the Los Angeles-based

As the calendar flips from 2025 to 2026, the creator economy shows no signs of slowing. IAB estimates U.S. creator ad spend reached $37 billion

Throughout the history of literature, books have inspired others to think differently, create something new, improve themselves and more. What is simply a stack of