TikTok Is On an Out of Phone: Mission, While Instagram Looks to Inspire Creators
July 2, 2024
Fire up the grills and (carefully, please) light those fireworks as we wish the U.S. a happy birthday on Independence Day July 4. July 17
Author: Open Influence
Influencers Cannes Do – First Ever Lions Creators Program Debuts at Cannes Lions International Festival of Creativity
June 25, 2024
Creators and influencers are no strangers to the Boulevard de la Croisette along the shore of the Mediterranean in Cannes, France, during the annual Cannes
Don’t Give Up on the Ghost – Snapchat’s Role in Creator Marketing
June 18, 2024
Platforms like Instagram, TikTok, YouTube and Facebook are staples in influencer marketing campaigns, but there is an underutilized social media application out there, with an
[Digiday] Why Influencer Agencies Are Drawing Attention at Cannes Lions
June 17, 2024
Influencers have made their presence felt at Cannes Lions for a few years now, as they muscled into the social media and content space repping
[AdAge] Pride Like You Mean It: How Brands Can Show Genuine Support Beyond Pride Month
June 17, 2024
Growing up gay in Texas was a complex experience. The pressure to fit into cultural and societal boxes made coming out a scary concept, even
[Digiday] How Influencer Agencies Vet and Navigate Past Fake Influencers and Followers
June 17, 2024
With the rise of virtual influencers and generative artificial intelligence content creeping into the influencer world, it can get complicated for influencer agencies to navigate
[Adweek] How Creator Agencies Prepare for a ‘Deepfake Summer’
June 17, 2024
Artificial intelligence influencers offer a cost-effective, continuous presence on social media, and save time for brands running user-generated content campaigns. However, the rise of synthetic influencers has sparked
[AdAge] TikTok’s New AI Ad Offerings Are a Mixed Bag, Agency Execs Say
June 17, 2024
TikTok last week deepened its menu of AI-powered advertising tech with the launch of Symphony, a suite of tools that includes a video generator, ads
TikTok Battles Ban, Instagram Incentives for Creators, and More
May 30, 2024
Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays Opportunities for creator marketing campaigns heat up in June, as the
