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As 2023 moves toward its conclusion and the world prepares to welcome 2024, the festive holidays of Hanukkah, Christmas, and Kwanzaa loom, along with the
As 2023 moves toward its conclusion and the world prepares to welcome 2024, the festive holidays of Hanukkah, Christmas, and Kwanzaa loom, along with the
Creator marketing is heading for a surge on another social networking platform in 2024, but that platform isn’t a newcomer: It launched in 2003, well
The holiday shopping season is often referred to as retail’s Super Bowl, with the National Retail Federation estimating that November and December have accounted for 19 percent
TikTok has solidified its reputation as a highly effective platform for creator marketing. However, for many brands, activating a successful, on-trend campaign on the platform
Introduction The internet is haunted by the ghosts of search engines past—AltaVista, Ask Jeeves, Excite, and Lycos come to mind. Yahoo became the early king
B2B buyers trust their peers, executives in the field, and creators with experience in the industry, and creator marketing helps build that trust. B2B buyers
The trick-or-treaters have stopped ringing the doorbell, the leaves have changed colors and fallen off the trees, and planning for Thanksgiving dinner is underway. Planning
The popular narrative is that social media is the domain of younger generations. Indeed, think tank Pew Research Center supports that theory, finding that most
The rise of social commerce represents a shift in the role of social platforms in the purchase journey. They had primarily been a source of
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