PINNED: New York City
July 8, 2026
New York doesn’t ease you in. It starts at full volume and stays there. Between client dinners in the West Village, morning meetings in Midtown,
Author: Open Influence
PINNED: Los Angeles
July 8, 2026
We spend a lot of time in this city. Between client meetings, shoots, activations, and the occasional existential crisis on the 405, LA is where
[Digiday] Creators Aren’t Just in Marketing’s Entertainment Era. They’re Driving It
July 1, 2026
Marketing is becoming entertainment. Creators are its stars. Cannes didn’t so much reveal that shift as rubber-stamp it. The ad industry’s annual gathering in the
As the Creator Economy Evolves, So, Too, Does VidCon
June 30, 2026
The Annual Gathering Has Come a Long Way From Its Birth in 2010 By David Cohen, Industry Expert, Editor, and Writer Creators have always been
Where Creator Marketing Goes From Here
June 30, 2026
By Alex Dahan, CEO & Founder, Open Influence Creator marketing is no longer the experimental line in the budget. It is the budget. After more
Creators Establish a Beachhead at Cannes Lions 2026
June 30, 2026
By David Cohen, Industry Expert, Editor, and Writer Creators attending the annual Cannes Lions International Festival of Creativity have come a long way, from hoping
The Influencer Blind Spot: Unlocking the Social Commerce and Innovation Potential of Influencers and Creators
June 29, 2026
Dr. Ulrike Gretzel, USC Annenberg Center for Public Relations, University of Southern California Most marketers have come to terms with the important roles that influencers
[Campaign US] Question of the Week: Children of Adland Describe Their Fathers’ Roles
June 22, 2026
A child’s brutal honesty cuts both ways. While their matter-of-fact responses to questions are endearing, they can also leave parents hilariously exposed. For Campaign’s Question
[Digiday] How Lipton is Using Local Creators Instead of Building In-House Social Teams
June 22, 2026
Lipton is testing a new way to do creator marketing without building big in-house social teams. After a two-year global trial, the tea brand is