We are back with another episode of our podcast Decoding Influence! This time, Eric Dahan (CEO, Open Influence) talks about global influencer marketing. Open Influence
It’s official. Influencers rule when it comes to steering shoppers’ buying decisions. 94% of shoppers value influencers’ opinions more than their friends and family. Like
‘Tis the season. It’s no surprise that people shop more during the holiday season than at any other time of the year. According to Emarketer,
Find out the latest social media news, trends, and tips. There’s several platform updates from the last month. Instagram’s New Collabs As a leading Instagram
Original Article: ABC7 Diana Pelov, Account Director at Open Influence, joins KABC Eyewitness News to discuss the incredible rise of TikTok and more.
Travel ad spending plummeted by a shocking 60% in 2020. Can you believe it’s been about two years since the pandemic first began? Months of
Since the early days, there have been many names given to those stand-out users on social media, many of which seem to match the platform:
Original Article: Retail Leader Listen to the in-depth interview with Eric Dahan, CEO and co-founder of Open Influence, about the rise of the social commerce
Social media is the future of food. After all, the phone does eat first. Take a scroll through Instagram and you’re sure to come across
