Open Influence, Author at Open Influence Inc.

What is Lemon8 and Why Should Brands Get Ready to Welcome It?

May 19, 2023

What do you get when you add elements of Pinterest and Instagram to an app that features a TikTok-like For You page and Following section,

[2-Pager] Why Should Brand Marketers Turn to Livestreaming?

May 10, 2023

One-fifth of people in the U.S. took part in at least one livestream shopping event in 2022, while more than one-third know about live shopping

Everything You Need to Know About Automotive Influencer Marketing

May 2, 2023

The automotive industry was projected as the No. 2 product category in U.S. retail sales in 2023, at $1.67 trillion and those figures are anticipated

Why Does the Tiny Mic Garner a Big Audience on TikTok?

May 1, 2023

Social media is constantly evolving, and some videos, audios, and challenges go viral overnight. Some trends stick around for the long run or become users’

[2-PAGER] Lemon8 is Ranked 2nd in Lifestyle Apps, Here is the Rundown

May 1, 2023

Lemon8 is a new lifestyle app that was first launched by ByteDance in Japan in 2020. Between 2021 and 2022, the app was launched in

Creators Adam Waheed, Ruby Perman Discuss Their Respective Journeys

April 28, 2023

Open Influence took over iconic venue Mr. Brainwash Art Museum in Beverly Hills, Calif., April 4 for Open Creators 2023, an invite-only, external-facing event dedicated

Instagram Details Several Creator-Focused Updates

April 27, 2023

Instagram rolled out several new features in April aimed at providing Reels creators with more flexibility and options. The process of editing Reels was revamped

The Latest Trends, Platform Updates, and Social Media Holidays

April 26, 2023

Mark your content calendars this month for another round of dearly loved holidays. May is the month when we honor mothers, nurses, and fallen military