For years, brands have hired creators primarily for distribution. The value was access: reach their audience, borrow their credibility and spark conversation in places traditional
Brand Safety has moved from a secondary concern to a board-level priority as creator marketing shifts from experimentation to enterprise infrastructure. According to CreatorIQ’s research, 98%
Alex Dahan, a fierce innovator with a passion for problem-solving, co-founded Open Influence in 2011. Alex has always had an entrepreneurial spirit which is what
The Seattle Seahawks may have taken home the trophy in Super Bowl LX, but for marketers, the real competition extended far beyond the field. With
Butts lifting, butts walking, butts getting ready to rock—whatever the task, Levi’s has their back. “Backstory” marks the denim brand’s return to the Super Bowl
TikTok’s long-running U.S. ownership saga is finally over, but for advertisers and brands, the uncertainty hasn’t disappeared. It has simply changed shape. After years of regulatory standoffs,
As the creator economy grows, marketers have put new energy into Super Bowl LX outside of the traditional prime-time ad spot — from hosting creators at
Open Influence, a global creator marketing agency, today announced the promotion of Maggie Reznikoff to Chief Client Officer, elevating a proven leader and client strategist
In the Pitch Room Horizon Next was selected as Empire Today’s media agency of record. Mower was named Chervon’s creative and strategy agency of record.
