[REPORT] How Creator Marketing Can Add Fuel to the Social Commerce Fire
The rise of social commerce represents a shift in the role of social platforms in the purchase journey. They had primarily been a source of
The rise of social commerce represents a shift in the role of social platforms in the purchase journey. They had primarily been a source of
The holiday shopping season is often referred to as retail’s Super Bowl, with the National Retail Federation estimating that November and December have accounted for
Creators have continued to expand their influence, moving from the individual social media posts of the early creator economy days to opportunities in entertainment and
School is back in session, Hispanic Heritage Month is nearing its midway point, and people are starting to overthink their Halloween costumes. And if that
Open Influence is proud to announce that we are a finalist in the Influencer Campaign category under the Excellence in Online Advertising section for the
Hispanic Heritage Month is a celebration that honors and recognizes the Hispanic community’s influence and celebrates the rich culture of approximately 67.7 million people in
The technology and telecommunications sectors have seen revenue and innovation skyrocket over the past two decades, as mobile phones have gone from a nice-to-have to
When the Screen Actors Guild and the Writers Guild of America went on strike in 1960—the last time they did so simultaneously prior to this
Social media is constantly evolving, and some videos, memes, and challenges go viral instantly. Some trends stick around for the long run and become users’
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