Why the Best Back-to-School Campaigns Focus on Parents, Not Products
June 8, 2026
As a father of three, I’ve learned that back-to-school isn’t a shopping moment; it’s a life transition. The brands that win are the ones that
Tag: Influencer marketing
TikTok and YouTube Debut Several Ad Products; Instagram Rewards Originality
May 29, 2026
As temperatures begin heating up in June, social media managers’ calendars remain red-hot, as well. Juneteenth and Father’s Day anchor the month on the 19th
[Campaign] Question of the Week: How adland’s side hustles fuel creative fire
May 27, 2026
Stepping away from the daily grind is more than a change of pace; for advertising and marketing creatives, it is essential fuel. While professional accolades
[Net Influencer] VidCon or Cannes Lions? 18 Creator Economy Leaders Weigh the Festival Trade-Off
May 22, 2026
VidCon and Cannes Lions are increasingly competing for attention from the same Creator Economy teams, but the two events now appear to serve different market needs. VidCon 2025
[ADWeek] A Look Inside the 2026 TikTok Partner Innovation Awards
May 19, 2026
For years, marketers believed growth came from bigger budgets, better media plans, or the latest technology. Today, the real advantage is different. It belongs to
[The Drum] How can smaller agencies punch above their weight?
May 18, 2026
In recent weeks, our weekly Agency Advice series has given itself over to a mini-series, The Agency Founders’ Starter Pack. Today, our panel of agency
[Net Influencer] B2B Creator Vetting: 30 Experts on Why Audience Quality Beats Reach
May 15, 2026
B2B Influencer Marketing is becoming a more formal part of brand strategy, but creator selection remains a weak point for many programs. Nearly 50% of
[Marketing Brew] Managing platforms, filming fandom, and approaching AI with care: Takeaways from our creator marketing event
May 14, 2026
The creator economy is still piping hot: 86% of US marketers worked with influencers last year, per eMarketer. It’s also rapidly evolving, so Marketing Brew
[Net Influence] How 28 Creator Economy Experts Are Rethinking Brand Safety Workflows in the Age of Automation
May 8, 2026
As creator rosters grow and campaign velocity increases, reviewing submitted content for regulatory disclosure language, logo visibility, competitive mentions, and on-screen behavior has become one