You just received the performance report for the last content initiative. The results? Lackluster. Sure, it drew a decent number of views and clicks. Some
Influencers’ influence has changed, and much negativity has sprung up around them, even leading to an anti-influencer movement. BW Confidential analyzes the shifts in influencer
CEO Neal Mohan Pledges to Continue Growing Its Creator Ecosystem When YouTube Co-Founder Jawed Karim uploaded the first-ever video to the platform in April 2005,
A makeup illusionist, a photography project, and an innovative DJ are among the winners of Instagram’s inaugural Rings awards. The award, whose recipients were announced
This guide to influencer marketing from Open Influence provides explainers of key terminology used in the industry, as well as the differences and overlaps between creators and influencers.
Influencer and boxer Jake Paul appears to be enjoying the surge of AI-generated videos featuring his likeness on social media platforms, even as many Hollywood stakeholders express
(Download the 2025 report) Get Ahead This Holiday Season with the 2025 Holiday Creator Marketing Playbook Holiday 2025 isn’t about whether people will shop—it’s about
October ends with a day dominated by costumes and candy, but there are other key dates throughout the month for brands and creators to note.
In recent weeks, we’ve heard from top sports marketers what they’re doing to tap into the phenomenal growth in popularity of women’s sport and how they’re already
