[FoodDive] How legacy CPG brands can crack the social-first marketing code
September 4, 2025
Social media has been around for ages in marketing terms, but its current era feels like it started in the pandemic haze of 2020 with
Tag: Influencer marketing
[REPORT] The Impact of Creator Marketing on the Travel and Tourism Industry
September 4, 2025
(Download the 2025 Trend Report) Creators have become today’s travel agents, tour guides, and cultural translators—transforming how people plan, book, and experience trips. From inspiring
TikTok Updates Community Guidelines, Instagram’s Take on Snap Map, and More
August 18, 2025
Labor Day, the unofficial end of summer, arrives at the earliest possible date to kick off September, but aside from welcoming the fall (which actually
[The Drum] Social Media for Drummies buyer’s guide: the roadmap to social success
August 14, 2025
If 2024 was about experimenting with new formats and testing the AI waters, 2025 is the year social media marketing grew up. One announcement in
[Digiday] Dentsu’s latest deal signals rising holdco interest in NIL creators
August 11, 2025
The line between athlete and influencer is evaporating as more advertising dollars flow into sports, creator marketing, and into the U.S. name, image and likeness (NIL) cottage
[Digiday] Creators are ‘doubling’ their rates as they capitalize on brands’ growing interest
August 9, 2025
As brands move faster and spend more on creator marketing, creators are gaining both the confidence and the opportunity to raise their rates significantly — sometimes
Safety Features for TikTok Creators, More YouTube Shorts Tools, and More
August 4, 2025
While August may be lacking when it comes to major holidays, there are still plenty of dates that agencies, creators, and marketers should take note
[REPORT] Smarter Marketing in 2025: Stretch Every Dollar, Maximize Every Channel
July 29, 2025
(Download the 2025 Trend Report) In 2025, marketers are facing more pressure than ever.Budgets are tight. Timelines are shorter. And attention spans? Shorter still. Economic
[Digiday] Creators are standing up IRL events to soak up more of brands’ marketing dollars
July 29, 2025
As brands crank up their influencer marketing spend, creators are leaning into in-person events to sweeten the deal for potential sponsors. In 2024, YouTubers Sam Golbach