This time, the pivot to video hits differently. News publishers have been here before, chasing the promise of video, shifting strategies to appease the algorithm
This story is part of Ad Age’s 2026 Business Forecast, showcasing industry outlooks, predictions and trends to watch as the year unfolds. These stories are available to Ad
The creator economy hit a defining moment in 2025. The sector reached a quarter-trillion dollars globally, with U.S. influencer marketing budgets climbing to $37 billion, cementing
IAB, a trade association for the digital advertising and marketing industries, teamed up with market intelligence firm Advertiser Perceptions on the recently released 2025 Creator
Back for a third year, the Formula 1 Heineken Las Vegas Grand Prix took over the Strip for a 3.8-mile night race that passed by
On Saturday, November 22, during the Las Vegas race weekend, the first official event celebrating the new strategic collaboration between Parmigiano Reggiano and TAO Group
Winter is coming, and along with it comes holiday shopping, whether your family celebrates Christmas, Hanukkah, Kwanzaa, or Festivus for the rest of us. But
Despite how crazy 2025 has been and how lightning-fast the year has flown by, there is a lot to be thankful for this Thanksgiving. For
In our first-ever guest episode, host Ceci Carloni sits down with Alex Dahan, founder and CEO of Open Influence, to explore the complete evolution of
