Creating a Brand That is Human in 2020
August 24, 2020
Original Article: Talking Influence We’ve all heard it, and most of us have said it: the 2020 COVID-19 pandemic has created a “new normal” no
Tag: Influencer Marketing Strategy
How Social Media Influences Brand Storytelling
August 24, 2020
What Influencers Can Teach Us About Storytelling In The Digital Age Humans are storytellers at heart. Highly-social beings, we use stories to share our experiences
Reaching Gen Z Through Influencer Marketing
August 21, 2020
Understanding Gen Z: What Framed The Most Educated Generation To truly understand Gen Z, we must first understand the environment they grew up in. Gen
Partnering with Hyper-local Influencers During COVID-19
July 20, 2020
Cutting Through the Global Pandemic Noise with Localized Content In the past months, COVID-19 has dominated the social media conversation. Human experiences have been very
Behind Authenticity: The Real Art of Influence
July 1, 2020
Mark Twain would have broken Twitter with his iconic one-liner: “The reports of my death are greatly exaggerated.” Amid the springtime lockdowns, a wave of
Everything Marketers Wanted to Know about TikTok [GUIDE]
May 22, 2020
“Just what the heck is TikTok, and why is everybody talking about it so much?” It’s a question that’s becoming increasingly critical to understand, as
Top 5 Influencer Marketing Trends for 2020
May 20, 2020
When we first posted this blog piece, 2020 was just a newborn notion, full of promise and evolution. That major influencer marketing company, Forbes predicted,
#PositiveInfluence – Influencer Marketing for Public Good
May 11, 2020
If there’s one thing our collective struggles have made evident over the past few months, it’s the enduring power of human connection. Despite the many
The Way Forward | Marketing Through COVID-19 Recovery
May 6, 2020
We’re living in a vastly different world than just a month ago, but the goal of modern marketing remains the same: sending the right message