You Are Who You Follow – The Age of Psychographics
December 22, 2020
Psychographics. If you are interested in social media as an industry (since you are reading this post, let’s presume you are), you must have heard
Tag: Influencer Marketing Strategy
Trends Report: The State of Small Business Influencer Marketing
December 21, 2020
The influencer marketing industry is on track to be worth up to $15 billion by 2022, up from as much as $8 billion in 2019,
Influencer Marketing for Highly Regulated Industries
December 9, 2020
To whom it may concern… That is the question. There are products, services, and entire industries that raise concern for many people. A sample list
Does Influencer Marketing Work For Healthcare Brands?
November 13, 2020
In its early days, influencer marketing was quickly adopted by the beauty, fashion, technology, and CPG industries. But marketers quickly discovered they could harness the
Influencer Vetting: A Data-Driven and Human-Centered Approach
November 4, 2020
There are over 500,000+ active influencers on Instagram alone. These social media influencers are responsible for over 4 million sponsored posts in 2019. With such
The Role of Social Media and Influencer Marketing in the 2020 U.S. Elections
October 30, 2020
This year we have heard it all. From the United Nations call to creatives to help spread information during the initial stages of the COVID
♻️ Agents of Change: How Influencer Marketing Drives Sustainability Forward
September 25, 2020
Sustainability has reached a tipping point. Brands are starting to realize their bottom-line and brand growth depends on it, because environmental conscious consumers across the
How Social Media Influencers Take Advantage Of Niche Categories
September 22, 2020
Let’s talk about cheese boards. Why? Well because the evolution of the Internet has changed the way we consume information down to the most narrow
Micro-Learning Through Influencer Marketing: How Brands Can Tap into this Growing Trend
August 28, 2020
When you create and share something valuable, the Internet rewards you. If you can do it in under a minute and in an engaging way