New deals Gopuff, Truly and Poppi and Alix Earle: TikTok It girl Alix Earle’s “Alice in Wonderland”-themed Halloween party in Los Angeles was one of
At the rapid speed that influencer partnerships are formed, agencies are faced with vetting up to hundreds of thousands of creators for their clients to
As the National Basketball Association (NBA) opens another season, the league is expanding the way it works with creators to grow and popularize basketball. It’s
There have been two major shifts in social media in recent years: The move from a social focus to content and the transition to commerce.
The wildly popular app faces an uncertain future in the U.S., but it’s not going away Marketers go where their audiences go. If people are
Several brands have publicly abandoned DE&I efforts. Marketers warn these decisions will negatively impact their businesses in the short and long term. NEW YORK: In
Potential voters are expecting more election content from influencers as the U.S. presidential race enters its most intense phase — but agencies will have to
With the U.S. presidential race approaching its most competitive stage, influencers are likely to provide more election content to potential voters, but agencies will need
Morgan Riddle has a busy week ahead of her. As she gets ready to attend her third U.S. Open, the influencer has already hosted a
