Artificial intelligence influencers offer a cost-effective, continuous presence on social media, and save time for brands running user-generated content campaigns. However, the rise of synthetic influencers has sparked
TikTok last week deepened its menu of AI-powered advertising tech with the launch of Symphony, a suite of tools that includes a video generator, ads
Blockboard’s sponsorship of Digiday’s Cannes coverage and the inclusion of this year’s Digiday+ Media Buying Briefing, which is usually only accessible to paying subscribers, is
Growing up in a household where the aroma of Chinese cuisine mingled with the sounds of Chinglish (a very interesting blend of Chinese and English,
TikTok threw more weight behind long-form content when it announced on Tuesday that its revised creator fund — which pays creators for making videos more than one
TikTok Shop has seen strong beauty sales since it launched. BW Confidential explores how brands can harness this new channel and how the platform is
European influencer marketing agencies are making their way to the U.S., entering with new leadership as they vie for an edge in talent and technology.
The internet is haunted by the ghosts of search engines past — AltaVista, Ask Jeeves, Excite, and Lycos come to mind. Yahoo became the early
The Super Bowl is often one of the biggest cultural moments of the year, with advertisers paying up to $7 million to air a spot.
