[Adweek] If You’re Scrolling, You’re Olympics’ing
August 14, 2024
The Olympics in marketing is a little like the Super Bowl, but it only comes around every four years. A lot of brands are counting
Category: Press
[AdAge] 7 Influencer Marketing Trends to Watch in the Second Half of 2024
July 19, 2024
In the ever-evolving influencer marketing industry, it’s difficult to anticipate what trends will shape influencer campaigns and strategies even just a month from now, let alone
[Digiday] Prioritizing Growth, Influencer Marketing Firm CreatorIQ Taps a Software Exec to be its Next CEO
July 11, 2024
Influencer marketing company CreatorIQ has hired marketing software and web analytics executive Chris Harrington to be its new CEO as the organization pushes for the
[PackagingDive] Social Media-Driven Redesigns: Lessons from a Packaging Pickle
July 8, 2024
Platforms such as Instagram and TikTok have created space for packaging to go viral for not-so-good reasons. But they also give brands a potentially powerful new tool for
[AdAge] Cannes Takeaways for Creators—and What to Know for Next Year’s Festival
June 27, 2024
Up until a few weeks ago, the vast majority of the influencers who attended the Cannes Lions International Festival of Creativity had barely heard of the ad festival.
[The Drum] Cannes Key Takeaways: Creativity Hits Back but DE&I Fades
June 21, 2024
The Cannes Lions International Festival of Creativity is over for 2024. The Drum asks attendees what they got out of it. After five days of
[Digiday] Why Influencer Agencies Are Drawing Attention at Cannes Lions
June 17, 2024
Influencers have made their presence felt at Cannes Lions for a few years now, as they muscled into the social media and content space repping
[AdAge] Pride Like You Mean It: How Brands Can Show Genuine Support Beyond Pride Month
June 17, 2024
Growing up gay in Texas was a complex experience. The pressure to fit into cultural and societal boxes made coming out a scary concept, even
[Digiday] How Influencer Agencies Vet and Navigate Past Fake Influencers and Followers
June 17, 2024
With the rise of virtual influencers and generative artificial intelligence content creeping into the influencer world, it can get complicated for influencer agencies to navigate