Are Brands Ready to ‘BeReal’?
September 6, 2022
Original Article: Yahoo No filter, no algorithm, no video, no likes, no ads and no curated “aesthetic.” It’s time to BeReal, the latest social media
Category: Press
The Rise of Virtual Influencers and Their Role in the Metaverse
September 1, 2022
Original Article: AdWeek by Eric Dahan By allowing people to interact with one another in immersive, three-dimensional virtual worlds, the metaverse offers an alternative to real-life
BeReal wants close connections. Can it stay that way forever?
August 12, 2022
Original Article: protocol When Protocol wrote about BeReal in March, the photo-sharing app was just starting to enter the American mainstream. Now, the app is
In Conversation With Maggie Reznikoff
August 12, 2022
Original article: Morning Lazziness Maggie Reznikoff– a key authority in the influencer space, Maggie oversees Open Influence’s Global Account Management team, leading client services and program execution across a broad
TikTok Expert: Authenticity Key for Food Brands Marketing to Gen Z
July 13, 2022
Original Article: The Food Institute With an endless supply of content and more than 50 million daily users, there is no shortage of ways for
Open Influence Named a TikTok Marketing Partner
June 29, 2022
Original article: Destination CRM Open Influence, a creator marketing company, has been named a TikTok Marketing Partner. With the TikTok Creator Marketplace API integrated into
Travel Advisors Should be Working with Influencers — Here’s How to Start
June 27, 2022
Original Article: TravelAge West Influencers. Whether you love them or hate them, they’re becoming an ever-more-visible presence in our social media feeds, on our television
TikTok Announces Open Influence As A Marketing Partner
June 27, 2022
Original Article: Anthony Carranza via Medium TikTok has had a successful year and it will continue to get better. As it turns out the Chinese-based
TikTok Names Open Influence Official Marketing Partner
June 6, 2022
Original article: Martech Series Partnership, Backed by Rich API Integration, Enables Company’s Customers and Partners to Unlock the Power of TikTok With Data-Driven Strategies and