Spark Summit: Brand Like a Boss
November 16, 2017
In our mission to create value and empower the influencer community, this month we hosted, in our LA offices, the “Spark summit: Brand Like a
Category: News
Guide to Spot Fake Influencers
November 16, 2017
Fake Influencers? Yes, we all know they exist. Recently, Mediakix published a very interesting article about how easy it is to create a fake influencer
Focus On Value, Not Just Reach
November 3, 2017
When most people think about Influencer Marketing, big names like Kim Kardashian or online stars like Chiara Ferragni, immediately come to mind; celebrities with enormous
Influencer Marketing = Holiday Success
October 27, 2017
Let’s be honest. When we think about the holidays we think about SHOPPING! Even if it seems a little early to talk about the holidays,
Gen Z: 2017 Stats You Need To Know
October 24, 2017
The Internet is a great place for any brand looking to reach an engaged audience. Millions of people are hungry for content and of course,
Combatting the social media black market with core technology
October 16, 2017
AdWeek stated recently that Influencer Marketing is one of the fastest growing channels in advertising, with their research estimating that $1 billion was spent on
Context Cards: Huge Step Forward for Snapchat
October 13, 2017
In our last online video revolution series [Watch HERE] we talked about “The Battle of the Stories.” It’s a fact that Snapchat innovated the space
Understanding the Value of Micro-influencers
October 11, 2017
Let’s start from the beginning. Who are these micro-influencers everyone seems to be talking about? They are everyday consumers who have a more modest number
Instagram VS Snapchat VS Twitter?
October 4, 2017
Instagram just added a new feature and it’s similar to one Twitter announced in 2015. Yes, they introduced an interactive poll sticker in Instagram Stories that lets users type their question, as well as two responses.