CREATOR SPOTLIGHT: Meet Maria Corrigan
September 16, 2021
The foundation of the success of influencer marketing is the power of human connection. Influencers have the ability to connect audiences to brands on an
Category: News
Platform Updates Every Marketer Should Watch
September 10, 2021
Social media platforms continuously build new features that help offer users a more fluid and seamless experience. Posting messages for other users to see was
TikTok Niche Communities That You Should Know About
September 8, 2021
TikTok Drives Culture TikTok was the most downloaded app in Q1 2021, and experts predict that it’s on its way to becoming the next billion-user
CREATOR SPOTLIGHT: Meet Grandma Lill
September 1, 2021
For a long time, millennials and Gen-Zers dominated the social media and influencer landscape. Some suggest this is because the older generations are less digitally
Decoding Influence: The Creator Economy and the Rise of Content Monetization
September 1, 2021
We are back with another episode of our podcast Decoding Influence! This time, Eric Dahan (CEO, Open Influence) talks about the creator economy and the rise
The 10 Do’s and Don’ts of Influencer Marketing
August 10, 2021
With the overall value of influencer marketing now at 13.8 billion dollars, it’s evident that more brands are turning to influencers. However, there are many
Decoding Influence: Live Commerce – The New Era of Online Shopping
July 30, 2021
We are back with another episode of our podcast Decoding Influence! This time, Eric Dahan (CEO, Open Influence) talks about live commerce. There’s been a boost
New Video Features on Facebook, Instagram, and TikTok
July 28, 2021
Video killed more than the radio star. It’s crushing all other forms of content. According to a Cisco study, by next year, 82% of all
Why College Athletes are the ‘Next Big Thing’ in Influencer Marketing
July 28, 2021
The Influence of Athletes Legendary athletes are known for their physical talent, but more importantly, they’re remembered for the impact they have on the world.