[Report] Brand Safety in Influencer Marketing
September 27, 2022
Brand safety is at the forefront of most PR, marketing, and advertising tactics, but not everyone nails it, and sometimes the line between “innovative” and
Category: Guides
[1-Pager] THE ENTERTAINMENT INDUSTRY AND CREATOR MARKETING
September 14, 2022
The pandemic triggered an explosion of effects and changes throughout the entertainment industry. Concert and movie-theater suffered, but other areas – like streaming, flourished. Now,
[REPORT] PLANNING A SUCCESSFUL CREATOR HOLIDAY CAMPAIGN
September 7, 2022
Like clockwork, brands prepare for the holiday season every year. After all, it’s one of the most significant spending periods of the year and can
CREATOR MARKETING FOR THE TRAVEL & TOURISM INDUSTRY
August 30, 2022
Travelers today don’t just want brochures, they crave immersive experiences and authentic recommendations. That’s where travel influencer marketing for the industry comes in, armed with
[1-Pager] Financial Services and Creator Marketing
August 25, 2022
Finance-related social media content has never been more relevant, especially as inflation and recession fears rise. Yet, many financial services companies report struggling to engage
[Report] Creator Marketing in the Food Industry
August 22, 2022
One thing is clear — food makes the world go round offline and online. From drool-worthy treats to awe-inspiring gastronomy, food retail was destined for
[1-Pager] Talent Relations in Creator Marketing
July 29, 2022
In the same ways that talent agents and managers represent talent, we at Open Influence represent the brands and are the match-makers. We exist to
[Infographic] A Web3 Glossary
June 21, 2022
Web 3.0 is the next iteration of the web, also known as the third-generation internet. The core principle concepts are decentralization, openness, and greater user
[Infographic] Social Commerce & Creator Partnerships
June 21, 2022
Global social commerce sales reached $492 billion in 2021. In the next four years, that number is expected to nearly triple to $1.2 trillion, according to
