Social media influencers attract audiences that share similar passions and values. In addition to their ability to evoke interest and engagement, digital creators inspire action online and offline. In this hyper-competitive environment, influencers are a brand’s best friend.
Here we share five campaigns from companies across the globe that are betting big on influencer marketing.
@frankvinyl_skates for Pandora
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For the music industry, the future of live concerts is still uncertain in 2021. After experiencing big financial losses in 2020, industry professionals are optimistically reaching for the Fall to start promoting live events. In the meantime, digital concerts are still the norm. Our partner Pandora hosted Dua Lipa for a virtual event and utilized influencer’s audiences to spread the word.
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We can all recall at least one fragrance commercial, the tone is often serious and seductive. This past Holiday season, Lancome changed the game to reach a global audience. The French luxury beauty brand launched a campaign with european influencers to promote the fragrance in wholesome ways. Due to their ability to tell relatable stories and connect with audiences on an emotional level, influencer content is becoming more effective than overly produced commercials.
@living_rosa for Ronald McDonald House Charities
#ad We’re so excited to be spreading this news! This holiday season @mcdonaldscorp is giving back to @RMHC. They will give $100 in your name as part of their $100 million commitment when you post the RMHC heart with #HereForRMHC through December 31st. T&C: https://t.co/rrXCivGMu3 pic.twitter.com/XHA4HOZ79J
— Living Rosa (@living_rosa) December 15, 2020
While influencers move the needle in purchasing decisions, they are also amazing allies when it comes to powering fundraising efforts and social good campaigns. The Ronald McDonald House Charities pledged to donate $100 for every post with the #HereForRMHC hashtag. Influencers across platforms were the first ones to set the example and spread their message.
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Some influencers are known for having built niche audiences around very specific topics that connect them on a deeper level. Trojan wanted to tap into sex-positive influencers to promote their latest products.
@blackgeektuto for GameStop IT
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GameStop Italy trusted us as their global influencer marketing agency to spread the word on their products. With technology rapidly changing, audiences seek trusted influencers who can provide in-depth consumer tech reviews of the latest products and gadgets.
And that’s a wrap on our global influencer campaigns! To learn more about the latest industry trends, check out our TikTok influencer guide.
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About Open Influence
Open Influence is a global influencer marketing agency that has collaborated with brands from all over the world. With offices in London, Milan, Los Angeles, Chicago, New York, and Hong Kong, we are committed to identifying the best partnerships that drive value to brands across verticals.
“We live in a world where anyone can have access to information anytime, anywhere. Influencer marketing filters relevant content, helping us discover new experiences. I’m happy to see how at Open Influence we help brands tell their story leveraging the power of influencers: credibility, authenticity and creativity.” — MARCO MARRANINI – COO EUROPE
Here are some examples of our global influencer campaigns throughout the years:
Interested in reaching a global audience across platforms? Contact Open Influence.
