Instagram Influencer Marketing Tests Hiding “Likes”
January 28, 2020
Visible “Likes” may soon become a thing of the past according to Instagram CEO Adam Mosseri. He dropped this social bombshell to a roomful of
Why Travel Influencers Need to Be Part of Your Business Strategy
January 27, 2020
As George Bailey quipped in the classic film It’s A Wonderful Life, the three most exciting sounds in the world are anchor chains, plane motors
Influencer Horoscopes for 2020! What content should YOU make?
January 15, 2020
2020 is the start of a new decade and astrological era. It is a cosmic threshold to cross, a pause in reflection between the way
The Most Talked About Influencer Marketing Topics at CES2020
January 13, 2020
Every January, technology enthusiasts from all over the world gather in Las Vegas, Nevada for the Consumer Electronic Show, a veritable mecca of electronics, gadgets,
2020 New Year’s Resolutions for Influencer Marketing (and Us)
December 30, 2019
Roughly 99 million Americans will make a financial resolution for 2020. That’s nothing to sneeze at! While the New Year’s Resolution has become something of
The Top Influencer Marketing Lessons from 2019
December 26, 2019
2019 was undoubtedly the biggest year for influencer marketing. Like, ever. Whether you’re talking about the hard numbers – average campaign spend, ROI, number of
WINNER! “Best Influencer Campaign” at the LVIMA Digital Media Awards
December 16, 2019
DEC 12, 2019 – Open Influence won the “Best Influencer Campaign” award during this year’s Digital Media Awards, presented by the Las Vegas Innovation Marketing
Can Instagram Replace Social Validation with Algorithms?
December 2, 2019
What would Instagram hiding Likes mean for the influencer marketing industry? Let’s start with the numbers. As of now, data suggests that hiding Likes will
2020 Vision: Influencer Marketing Trends that Will Impact 2020
November 19, 2019
It’s mid-November and Thanksgiving is just around the corner…but since marketers have to constantly live, eat and think three months in the future (minimum), we’re