Creating a Brand That is Human in 2020
August 24, 2020
Original Article: Talking Influence We’ve all heard it, and most of us have said it: the 2020 COVID-19 pandemic has created a “new normal” no
Author: Open Influence
How Social Media Influences Brand Storytelling
August 24, 2020
What Influencers Can Teach Us About Storytelling In The Digital Age Humans are storytellers at heart. Highly-social beings, we use stories to share our experiences
Reaching Gen Z Through Influencer Marketing
August 21, 2020
Understanding Gen Z: What Framed The Most Educated Generation To truly understand Gen Z, we must first understand the environment they grew up in. Gen
Can Virtual Influencers Have Real Influence?
August 12, 2020
“All of this may be virtually scripted, but the real audience is genuinely riveted with this teen sensation without distinction between flesh-and-blood or pixels-and-bytes.” Sci-fi
Unlike Me: How Influencer Fatigue is Altering the Influencer Marketing Landscape
August 12, 2020
This feels like a powerful, revolutionary moment in time when we explore the alternative ways social media can be used for greater good. If there
Open Influence Named One of America’s Fastest-Growing Companies in 2020
August 12, 2020
For the third time in a row, we have been recognized on the Inc. 5000 list as a result of our successful influencer marketing solutions
Instagram Introduces Reels (aka TikTok’s Clone)
August 5, 2020
Instagram has launched it’s answer to TikTok: Reels. Reels are 15-second multi-clip videos that incorporate a variety of new creative editing tools. This feature comes
How Influencer Marketing and CBD Is Coming Together on National CBD Day
August 5, 2020
CBD fans worldwide will celebrate the Third Anniversary of National CBD Day on August 8, and for users and marketers alike, the fact this unique,
Partnering with Hyper-local Influencers During COVID-19
July 20, 2020
Cutting Through the Global Pandemic Noise with Localized Content In the past months, COVID-19 has dominated the social media conversation. Human experiences have been very