There are multiple reasons why brands find value in partnering with creators. Some of them include their ability to expand reach on social media, create a wide variety of content for different platforms, and perhaps best of all, their ability to influence consumers’ purchasing decisions.
Influencer marketing has proven to be an effective strategy in virtually every industry. Here we respond to the top frequently asked questions by marketers looking to build creator programs.
WHICH SOCIAL MEDIA PLATFORMS DO MARKETERS PREFER WHEN RUNNING CREATOR CAMPAIGNS?
According to our industry report conducted with the help of Brand Innovators, Instagram was the most widely preferred social media platform, with 96% of respondents reporting that they used it.
TikTok was next up with 63%, followed by Facebook at 56%. These are both notable in that it shows how rapidly TikTok influencer marketing has gained traction in the creator community while also showing that influencer marketing on Facebook is still relevant.
YouTube (47%) and Twitter (33%) were also fairly popular.
One surprise was Snapchat. Although the platform remains very popular with Gen Z and is the #1 app on the iOS app store, only 11% of respondents reported using it, a full 4% less than used Amazon’s gaming Livestream platform Twitch (15%).
WHY SHOULD BRANDS COLLABORATE WITH INFLUENCER MARKETING AGENCIES?
Creators are becoming an integral part of most brands’ marketing strategies. According to our 2022 industry report, almost three-quarters of marketers (71%) expected their budgets to increase in the year ahead.
As more marketing budgets get shifted towards influencer marketing, brands will make more extensive use of agencies to handle their campaigns, relying on their diverse perspective, unique expertise, and ability to bring economies of scale to the process without losing the human touch (find out more about the importance of talent relations in creator marketing in this 1-pager.)
WHICH CREATORS SHOULD YOU COLLABORATE WITH?
At Open Influence, we help marketers discover and secure the right creators for their campaign needs. The possibilities are ever-growing, but here we want to shine the spotlight on top performer creators who participated in campaigns for some top brands in the auto, tech and entertainment influencer marketing spaces.
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Name:
Boyd & Giselle
Handle:
Bio:
Two goofballs in luv 🇺🇸🇲🇽 📩: giselle.boyd21@gmail.com
Platform:
TikTok
Campaign:
Warner Bros. Father of the Bride
@boydandgiselle #WBPartner The perf snack duo for a #FatherOfTheBride movie night 😋 Watch this adorable modern romantic comedy on @hbomax NOW! @warnerbrosmovies ♬ original sound – Giselle
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Name:
JJ Yosh
Handle:
Bio:
Public figure
🔆 Truth-seeker
🐱 #catdad to @backpackingkitty
📸 TikTok, Facebook, YouTube @jjyosh
⬇️ @nhtsagov car travel tips!
www.nhtsa.gov/summer-driving-tips
Platform:
Campaign:
Toyota Tundra
View this post on Instagram
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Name:
Chanel
Handle:
Bio:
chanel ej ☼ she/her
Digital creator
🌿𝘭𝘪𝘧𝘦 & 𝘴𝘵𝘺𝘭𝘦 𝘪𝘯 𝘤𝘩𝘪𝘤𝘢𝘨𝘰﹡
Platform:
Campaign:
Samsung Tab S8
View this post on Instagram
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Name:
Jake Grez
Handle:
Bio:
Nurse Jake
Neuro Surgical PCU 👨🏼⚕️🏥 🇵🇱
1 John 4:7-8 †
Platform:
Campaign:
AMN Healthcare
View this post on Instagram
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Name:
Joy and Hugh
Handle:
Bio:
Luxury Travel | Travel Hacks| Lifestyle
Digital creator
Dallas,TX
Collabs:info@afrostylicity.com
Sharing Lifestyle & Luxury Travel Gems & Inspiring You To Live Your Best Life!
Join us!
www.afrostylicity.com/quicklinks
Platform:
Campaign:
Samsung Tab S8
Check it out here!
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These content creators showcase the range of verticals you see on social media. From finance influencers to fashion influencer marketing to lifestyle and beauty influencer marketing, an influencer’s fingerprint can help give your brand that human touch.
Our talented team of social media gurus and thought leaders interact with content creators daily. We love match-making the perfect influencers with the brands they love.
Do you want to uncover and open more influence for your brand? Open Influence is an award-winning creator marketing agency with a worldwide focus on building renown brands.
Work with us today!
