CEO Neal Mohan Pledges to Continue Growing Its Creator Ecosystem When YouTube Co-Founder Jawed Karim uploaded the first-ever video to the platform in April 2005,
A makeup illusionist, a photography project, and an innovative DJ are among the winners of Instagram’s inaugural Rings awards. The award, whose recipients were announced
Influencer and boxer Jake Paul appears to be enjoying the surge of AI-generated videos featuring his likeness on social media platforms, even as many Hollywood stakeholders express
(Download the 2025 report) Get Ahead This Holiday Season with the 2025 Holiday Creator Marketing Playbook Holiday 2025 isn’t about whether people will shop—it’s about
In recent weeks, we’ve heard from top sports marketers what they’re doing to tap into the phenomenal growth in popularity of women’s sport and how they’re already
Social media has been around for ages in marketing terms, but its current era feels like it started in the pandemic haze of 2020 with
(Download the 2025 Trend Report) Creators have become today’s travel agents, tour guides, and cultural translators—transforming how people plan, book, and experience trips. From inspiring
If 2024 was about experimenting with new formats and testing the AI waters, 2025 is the year social media marketing grew up. One announcement in
The line between athlete and influencer is evaporating as more advertising dollars flow into sports, creator marketing, and into the U.S. name, image and likeness (NIL) cottage
