VidCon and Cannes Lions are increasingly competing for attention from the same Creator Economy teams, but the two events now appear to serve different market needs. VidCon 2025
For years, marketers believed growth came from bigger budgets, better media plans, or the latest technology. Today, the real advantage is different. It belongs to
B2B Influencer Marketing is becoming a more formal part of brand strategy, but creator selection remains a weak point for many programs. Nearly 50% of
The creator economy is still piping hot: 86% of US marketers worked with influencers last year, per eMarketer. It’s also rapidly evolving, so Marketing Brew
The early internet was built for belonging. Forums. Message boards. Comment sections where strangers became regulars. You didn’t follow people, you found them, in spaces
Vibe coding isn’t a trend, it’s a new creator class and a new way for brands to build, express and operate. The numbers signal a
Nutella experienced the stuff of marketing dreams on Monday when a jar of its hazelnut spread floated by astronaut Christina Koch’s head during a livestream
Open Influence has appointed Julie Levitas Greenhouse as Vice President of Partnerships, based in its New York office, the creator marketing agency announced. Greenhouse brings
Creator partnerships represent a central component of brand media strategies in 2026, with 57% of U.S. brand and agency buyers ranking them as their top
