Why Should Brand Marketers Lean into the POV Trend?
February 14, 2023
Social media is vast, yet some videos, audios, and challenges go viral in an instant. Some trends last the test of time, and others vanish
Tag: social media marketing
10 Big Influencer Marketing Trends You Need to Know for 2023
December 26, 2022
New research commissioned by Open Influence shows that influencer (creator) marketing is growing and experimentation is hot. To break through to the right consumers in
5 Tips For A Successful B2B Creator Marketing Campaign
November 21, 2022
Creator marketing for B2B industries is on the rise. Eighty-five percent of B2B marketers think interest in working with creators will increase within the next
Creator Marketing Guide for Retail Brands
November 8, 2022
The retail industry is vast and encompasses many areas. The list goes on and on, from personal care to electronics to fashion products, which means
In Conversation With Maggie Reznikoff
August 12, 2022
Original article: Morning Lazziness Maggie Reznikoff– a key authority in the influencer space, Maggie oversees Open Influence’s Global Account Management team, leading client services and program execution across a broad
Open Influence Named a TikTok Marketing Partner
June 29, 2022
Original article: Destination CRM Open Influence, a creator marketing company, has been named a TikTok Marketing Partner. With the TikTok Creator Marketplace API integrated into
TikTok Announces Open Influence As A Marketing Partner
June 27, 2022
Original Article: Anthony Carranza via Medium TikTok has had a successful year and it will continue to get better. As it turns out the Chinese-based
TikTok Names Open Influence Official Marketing Partner
June 6, 2022
Original article: Martech Series Partnership, Backed by Rich API Integration, Enables Company’s Customers and Partners to Unlock the Power of TikTok With Data-Driven Strategies and
[2-Pager] Creator Marketing on TikTok
May 27, 2022
TikTok reached 1 billion active users faster than any other social media platform. In only four years, TikTok has had over 3 billion downloads, making
